The delivery application industry offers a wide range of solutions, but most of the time focused on the end customer. The entire purchase and delivery process is on hand at the customer, and the store just waits to receive orders.

From this scenario, Mobbi's people saw the opportunity to offer a service that puts the power of delivery in the hands of the establishment. And they called me to help with the brand strategy and the creation of an application for the company to start operations, in line with its main mission: connecting customers to establishments, offering delivery solutions in the palm of your hand. More digital, faster and safer.

The challenge

To create Mobbi's digital experience, we started with market research and an interview with 13 establishment owners (restaurants, pharmacies, markets ...) to collect insights and define the main personas. With this data, we were able to map the main problems that the application will solve in the first version. We also saw the need to create two application solutions: one for establishments to request a delivery service and another for motorcycle couriers to receive calls from establishments. The idea was to have a minimum viable product within 9 weeks of the project.

"Through research with establishments we found that it was not of extreme importance for them to know where the delivery person is on the map"