The Biz is a fintech founded in 2016 that was born with the mission of helping small Brazilian entrepreneurs, offering loans quickly, completely digitally, without bureaucracy. At the end of 2018 the company already had more than 1,000 customers, but the entire loan application process was automated only by sending emails. To show its main market differential (faster), we needed to create an application that would give the client autonomy to manage his loan.

Finding excellent digital experience for small entrepreneurs

In the first half of 2018, we worked on restructuring the brand, thinking about a new positioning strategy and a new visual identity that would better position the biz in the market.

In the second half, it was time to make the biz truly digital, like a company that revolves around its product. The challenge was to create an application that provides an excellent digital experience for small entrepreneurs to develop their businesses, with the help of a loan. In addition, we also define the product vision in the medium and long term.