AURA is a dream that has not yet come true. It is a Brazilian makeup brand that believes in inner beauty, freedom of expression, care for animals and the environment. But more than that, it is a brand with the purpose of democratizing beauty through the delivery of products compatible with all skin tones and types.

To develop the brand, we conducted a quantitative survey of 2,600 people who are interested and consume makeup almost daily. The result was the development of branding for a brand that aims to be innovative in the beauty segment, in line with a highly purpose-oriented speech.